31NOH 2023

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An overview of creative elements in the 2023 & 2024 31 Nights of Halloween campaign for Freeform. Kicking of the 2024 campaign I got to design our 31 Nights of Halloween booth at D23. Guests got to roll the Oogie Boogie Prize wheel for a trick or treat– check out Chip and Company’s video on Instagram to see it in action! Within the 2023 campaign I got to set the standard for a lot of recurring social assets such as programming schedules and was the primary designer for the out-of-home billboard placements. Further support included signage and a photo booth wrap for an influencer party and Disney parks & resorts marketing.