31NOH 2023

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An overview of creative elements in the 2023 & 2024 31 Nights of Halloween campaign for Freeform. Kicking of the 2024 campaign I got to design our 31 Nights of Halloween booth at D23. Guests got to roll the Oogie Boogie Prize wheel for a trick or treat– check out Chip and Company’s video on Instagram to see it in action! I also got to contribute to the 2024 collaboration with Cold Stone Creamery by designing the ice cream cup to be used throughout all of October! This cup was distributed nationwide and used in hundreds of stores. Within the 2023 campaign I got to set the standard for a lot of recurring social assets such as programming schedules and was the primary designer for the out-of-home billboard placements. Further support included signage and a photo booth wrap for an influencer party and Disney parks & resorts marketing.