Cruel Summer S2
about
A variety of marketing materials for the Season 2 campaign of Cruel Summer brought to you by Freeform. We began with support back in March of 2023, with signage and backdrops for a section at the Disney Creators Celebration hosted in Disney’s California Adventure. Going into the premiere in June of 2023 we brought audiences further into the world of Y2K with a larger than life computer billboard featuring rotating creative. I helped with detailed recreation screens for this install (mimicking photoshop, word, and browser windows) and the billboard went on to win a Gold Clio Award. Some of these screens then were translated into social posts to share with audiences outside of LA. I also helped on more traditional support like wildpostings, giveaway posts, bar media, Disney parks media, and TCA Press Tour backgrounds.
In-universe post letting the audience know the era of the season
Sweepstakes post where fans can win 00’s & Cruel Summer gear
In-universe post alluding to a murder mystery this season
In-universe post hinting to the importance of the New Years party
